Busy Bee Promotions, Inc.
About Us
Our Mission:
Passionately & Skillfully Building Brands In The Eyes & Minds
Of Your Target Consumer Through Traditional & Innovative Platforms With Integrity & Buzz.
Retailers & Consumer Brands, Keep Scrolling Down For Our Sensational Retail Services!
We are a bespoke brand building business, offering a full range of comprehensive and highly effective marketing and promotional support and solutions to our clients. We employ a grass-roots to world mindset. Busy Bee is your partner in growth. We have been providing stellar service since our founding in 1998. We are fully accredited with the Better Business Bureau and are proud of our zero-complaint A+ rating. Our clients range from start-ups to established, Fortune 100 companies. Let us help you make your brand a household name!
We don’t have “brand ambassadors;” our people are called ‘Bees’. Our Bees have been hired directly by Busy Bee’s HR and rigorously trained by our exceptional national trainers. We do not outsource our staff as many agencies do. We build the buzz for your company by happily pollinating the marketplace with your product/service offering, in the form of tasty samples, branded premiums/collateral, and compelling information, all with uncommonly engaging, hands-on interactions. Our goal is to create experiences in the marketplace that are exceptionally positive and memorable to the consumer, reinforcing market share longevity, and residual sales for our clients.
Retail Sales Support
ENDCAPS, SPECIAL DISPLAY,
& SIGNAGE INSTALLATION
Function: Building special displays & installing signage within a retail setting.
Cost Per Store Visit: $200 (up to 4 hours on-site)
IRC Placement (Shelf-Talkers, Neck Ringers, Stickers, Tear Pads, etc.)
Function: Applying IRC’s onto product, shelves, & displays within retail store locations.
Cost Per Store Visit: $50
Coupon Cost for Layout & Printing (does not include shipping):
Sticker - $1950.61 (5,000 qty), $2093.14 (10,000 qty)
Bottle Hanger - $435.70 (1,000 qty), $914.50 (2,500 qty), $1,563.00 (5,000 qty)
Tear Pad - $ 313.34 (1,000 qty), $ 500.87 (5,000)
Shelf Resets
Function: Updating your shelf presence based on new planogramming.
Cost Per Store Visit: $200 (up to 4 hours on-site)
Auditing & Product Survey
Function: Checking store inventory and recording essential client data.
Cost Per Store Visit: $50
In-Store Merchandising Communication Visits
Function: This is not your standard, untrained merchandising. Our team will work with and educate store management and team leads to improve shelf placement and connect on other valuable brand and store resources.
Think of our Bees as an extension of your sales force when your team is unable to hit every store. Looking for standard POP placement per-door? We can execute light merchandising as well, while still providing quality Bees and reporting that is second-to-none, starting at $35.
Cost Per Store Visit: $35-$80 (depending on volume, geography, store type)
Mandated sanitization practices:
The government has launched new sanitization and safety protocols and our Bees are educated and prepared to adhere to these guidelines.
Virtual Demo Solutions
VIRTUAL DEMO LANDING PAGE MANAGEMENT (VDLP)
Function: With in-store demos canceled or disallowed in certain areas of the country, our Virtual Demo Solutions offers an alternative to promoting your product at retail stores.
Includes:
In-person deployment of shelf talkers with QR code at 100 physical locations coast-to-coast. Please see our Retail Sales Support page for more add-on services
One-time design & printing of 100 shelf-talkers with up to two design revisions
One-time design, upload, and monthly hosting of a mobile-optimized web page linked to a custom QR code on shelf talker.
Monthly VDLP creation and management of up to Five different Static Elements (e.g. IRCs, Shopping List, Recipes, Grocery Lists, et cetera). Change with the seasons, with your ads, with the launch of new products, and more!
Cost: $1,375 per month with a six-month minimum
VDLP ADD-ON VIRTUAL DEMO VIDEO
Production of one stand-alone, product demo video (up to 5 minutes long) that will be posted on the VDLPlinked to shelf-talker’s QR code.
Includes 2 minor revisions
Includes full green screen production with one Bee Talent, a videographer/editor, and license-free music.
Video can be viewed unlimited times from each QR code and also linked to your website and other digital media
One-Time Video Cost Estimate: $1,875
Branding Budget for video, e.g., attire, signage, and other eye-catching displays: $600
VDLP ADD-ON VIRTUAL BRAND &
PRODUCT GATHERINGS
such as a shopping list, a recipe, etc.,Function: A one-time or recurring virtual event promoted on the VDLP linked to shelf-talker QR code to increase consumer knowledge and investment for your brand and product
Gathering Options:
Broker or Store Personnel Brand Hype
A virtual product gathering hosted in cooperation with your Brand’s internal sales staff to promote and inform Brokers or Store Personnel.
Consumer Product Follow-Along-Demo
Promoted on VDLP linked to shelf-talker QR code, the public’s invited to participate in a virtual demo on a scheduled date and time.
Additional instructions, e.g., a shopping list, a recipe, et cetera can be included to increase consumer interaction and brand knowledge.
All Virtual Brand Product Engagement Gatherings Include:
Storyboarding and scripting of an hour-long gathering
Zoom or other virtual conference link set up and fees:
A moderator host to direct questions, ensure clarity, and keep the momentum going.
On-air talent, e.g. chef, foodie, cooking expert to perform a live cooking tutorial or other brand influencers to use the product in a demonstration.
Necessary on-air branding, e.g., attire, signage, product demonstration supplies
One Virtual Gathering Cost Estimate: $2,595
IN-STORE & DEMO SAMPLING SUPPORT
B2B & B2C
IN-STORE ACTIVE SAMPLING DEMOS B2B
Base cost Per Store Visit:
3HR Platinum Lite = $175 per
4HR Platinum Plus = $195 per
4HR Split-Client Focus = $135-$155 per brand line
IN-STORE DEMO PRODUCT EXPERT B2C
Function: Educating consumers on product knowledge alongside store’s demo staff.
Cost Per 3-4hr Store Visit: $150-175
PRODUCT &
BRAND TRAINING LIAISON
B2B
Function: On-Site store presentation of your Brand’s offerings to store employees and team members with brand education and sampling
Cost Per Store Visit: $120 (up to 2 hours on-site)
PARKING LOT
SOCIAL DISTANCING DEMO
B2C
Frictionless curbside pick-up. During all phases of reopening we can keep the public safe by providing prepared samples in “to go” packaging for pick up outside of our sanitary Pollinator Sampling Vehicle.
Frictionless drive-thru. Similarly, we can adapt for a sampling drive-thru for shoppers who are entering and leaving the parking lot.
Line Items included in Fee
Number of Staff Bees = 2
Branded Reusable Magnetic Graphics*
Samples Supplies & PPE items
Locations Per Day = 1-3 based on area
Total Day Length Including Pre/Post Work = 12 hours (min 6 active sampling hours at up to 3 separate locations)
2 Tablets w/ WiFi*
One-Day Activation Fee: $1,810.00 (discounts for multiple days)
*One-Time Costs (graphics and tablets reusable for multiple sampling days over weeks or months) = $1,417.70
Mandated sanitization practices:
The government has launched new sanitization and safety protocols and our Bees are educated and prepared to adhere to these guidelines.
Field & Event Marketing Options
FESTIVAL, TRADE SHOW, & SPECIAL EVENT STAFFING
Fully trained staff members will support your mission either independently or alongside your team members.
Costs are based on the scope of the project.
EXAMPLE STAFFING FEES: A standard 8-hour, 2-member staffing request is quoted at $720.
MULTI-DAY STREET TEAM & MOBILE TOUR
Highly engaging street teams will market your product or service in high traffic/high visibility areas.
Investments are based on the scope of the project and are customized and quoted accordingly.
EXAMPLE STREET TEAM TOUR FEES: A representative one week, 8-hour per day, 4-member team request with fully wrapped vehicle, storage, event logistics, and execution is quoted at $19,097.10.
Vehicle Wraps & Custom Build-Outs
CARGO VAN WRAP
This is a great way to quickly get your brand on the road, with a very low initial investment. A cargo van wrapped with your brand messaging can’t be ignored; use it as a billboard or load it up with samples and hit the ground running with a crew of enthusiastic Bees sampling to your customers! (see MULTI-DAY STREET TEAM & MOBILE TOUR)
Investment:
$7,550 vehicle printing and wrap (additional Busy Bee creative time billed at $75 per hour, or client can provide creative - note: INCLUDES ROOF graphics!). Similar pricing for personal vehicle wraps.
CUSTOM BUILD-OUT
Whether it’s your field team operating the vehicle or a full tour with Busy Bee’s team, we can create any custom build-out, in any size vehicle from box truck to semi-trailer, to help deliver your brand’s message and samples coast-to-coast!
Build-out & Purchase range: $180K - $240K each
Quantity discount (3+): 5%
Lead time: 2-5 months
Rental Options (for available similar platforms)
$16,000-$22,000/month 5 month minimum
Event Supply Logistics & Asset Management
Function: BBP Event Logistics & Asset Management provides client-support services for planning, storage, and shipping for various reasons. This service is available in addition to our other services, or a la carte! Let us take this time-consuming project off your hands!
All Logistics and Asset Management will be customized and quoted per your needs:
Example Average Pricing: $45-$75 per shipment request, includes $100 storage fee (standard/small in-store demo kit Logistics and Shipments average $35-$45 per request)
Services Include:
Climate-Controlled Storage Space starting at 4’ x 4’
Capable of receiving all types of freight deliveries
Inventory Management
Keeping accurate counts, organizing assets and branded materials
Maintain stock levels and quality control
Provide reorder notifications
Keep an updated archive of shipped inventory to minimize redundancies to recipients
Asset Fulfillment
Sourcing and producing consumable supplies and branded materials or assets
We can add your logo or name to anything! See our Busy Bee Branded Merchandise page for details
Event & Demo Kit Assembly
We specialize in assembling custom event & demo kits per request
Provide shipment optimization and efficiency consultations
We can help you select impactful elements for shipments
We specialize in managing complicated or multi-faceted shipment requests with multiple components requiring additional assembly
Branded Asset Fulfillment &
Printing Services
Branded Apparel & Attire
Looking to outfit your team or ours, head-to-toe in your brand and messaging? Look no further, we have it all from t-shirts to polos to dresses to baseball hats to cowboy hats to berets (and even swimsuits and suit jackets!)
EXAMPLE COSTS STANDARD ATTIRE:
Branded T-Shirts Starting @ $4.29 per
Branded Hats Starting @ $3.50 per
Branded Aprons Starting @ $5.61 per
Branded Cotton Face Masks (non-surgical) Starting @ $2.23 per
…and much more!
Printing Services (large and small scale)
Cost based on scope of project. We can print anything from standard postcards, coupons, brochures, (standard and die-cut shapes available), catalogs, to giant banners, vehicle wraps, and everything in between.
Branded Assets
farmers'You need to catch the eye of your consumer. What better way than having your logo and mission on everything your team (or ours) needs to promote your products and services on-site at trade shows, street festivals, farmers markets, and more
EXAMPLE COSTS STANDARD EVENT ASSETS:
10x10 Pop-Up Tent w/Canopy Starting @ $312.00 per
Rolling Cooler Starting @ $270.00 per
Tradeshow Backdrop Starting @ $325.00
Retractable Banners Starting @ $82.50
…brand anything and everything!
Digital Marketing & Technology Services
With Busy Bee working on your digital presence, we guarantee results (percentage & increase based on your industry, your current metrics, and the digital media platform we'll be working with). Our Digital Bee, Jeanie, is a subject matter expert in the world of UX & UI Design (User Experience & User Interface) as well as SEO (Search Engine Optimization) and digital technologies.
She has been a sought after consultant to the leading platforms for over a decade, advising them on B2B and B2C marketing, workflow, and User Experience. Jeanie & her Digital-Bees research your organization as well as your business to create meaningful content and strategy for you. They look at your current digital strategies to see what did and didn't work as well as look at the trends and the best time to post for your audience. Click HERE for details
Conference, Festival, & Business Meeting Event Planning
During these long, arduous days with everyone staring at their screens 24/7, conference, festival, and business meeting event planning is more critical than ever—especially creating engaging content during virtual or hybrid events. Let Busy Bee take your virtual event to the highest level with captivating, lively, and overall informative content that will leave your guests and coworkers with a lasting impression.
Are you having a semi-annual business meeting? We can keep your Director of HR, VP of Sale, and even IT guys awake, informed, and, most importantly, entertained. Busy Bee knows the ‘sweet spot’ for event length, agenda details, breaks, entertainment, and more. We can also coordinate in-person events and festivals that will be safe and memorable, following all current state and local guidelines! From invites to travel arrangements to meals to hosts and presenters, virtual platform management, AV and connectivity, event kit fulfillment—anything and everything. We can create your ideal event or meeting from the ground up or fill in anywhere your team needs support!
Let’s discuss your next dreaded virtual meeting needs. Busy Bee will make you the hero to your bosses and coworkers! Click HERE to get started!
Book Writing Services, Co-Authoring, Ghost Writing & More
You are the expert, and you know your s***, so why not share it with the world? One of the strongest brand positioning gambits is to author a book about your industry or related topic. Even though 81% of individuals surveyed desire to write a book, less than 1% ever see the goal through to completion. The main reason is setting aside the time required to get it done, but if you do write one—and publish it—it can make a massive difference to your bottom line. Imagine how much easier it would be to land a client or an account if you include a book you authored in your proposal that establishes you as your industry's authority.
Sounds great, right? But suppose you can't set aside the time or aren't sure how to get started. Busy Bee can help you get it done with the same proprietary system used by our very own Paul Edgewater, CMO, who has seven books to his credit, including five best-selling books.
A Little More About
Busy Bee Promotions
The Paul Edgewater interview by Greg Rolette on Times Square Today on the subject of face-to-face marketing by driving trial in-store, sampling, demos, and sales.
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